What is it with you Boys in Black?

Why oh why does my heart go all a flutter whenever I see Darth Vader (I'm talking about He of the Black Mask, Armor, Robes and Breathing Problem, not the Blonde Cutie) in them M&M and ice cream ads?

Especially the one with him swinging the lightsaber almost jauntily over his shoulder (kind of like the stance Obi-Wan takes in Episode III, only Vader does it so much cooler).

I'm a raving nutter, I know.

But then, I ain't Darth Stitch for nothin', see?

*sighs dreamily*